Your Circadian Owner's Guide

Two pillows, and you pick one every night.

One side holds your neck like a cradle. The other is soft and quiet. The divider between them means you never have to choose once and live with it.

Handmade in New JerseyUSA-grown hulls, New Zealand wool60-night trial
Begin
What you brought home

Some nights your neck needs holding. Some nights it needs leaving alone.

Most people who buy this pillow have already solved one problem and created another. Firm enough to hold the neck, and it is punishing halfway through the night. Soft enough to sink into, and the shoulder gap opens and the neck drops. An internal divider means you are not choosing at checkout. You are choosing tonight, and again tomorrow.

Thousands of hulls that move, then lock.
The firm side

Thousands of hulls that move, then lock.

The hulls shift as you settle and then interlock, so your head stops sinking and your neck stays where you put it. We polish every hull smooth, which is why the fill moves with a soft rustle instead of a crunch, and cuts the sound by up to 68 percent. Air moves freely between them, so this is the cooler of the two faces.

Wool that keeps the air at your face dry.
The soft side

Wool that keeps the air at your face dry.

Wool wicks up to a third of its own weight in moisture while staying dry to the touch, so you wake up dry instead of clammy. The long fibers give it a springy, cushioned feel that holds its height, and the sheep's own lanolin keeps dust mites out of the pillow without anything being added to it.

Make it yours

Each side has its own zipper, and they do not talk to each other.

The divider is sewn in, so hulls stay on the hull side and wool stays on the wool side. Take one down and the other stays exactly where you left it.

01

Pick your side.

Buckwheat for firm support that holds your neck in line. Wool for a softer, quieter feel.

02

Mound the hulls.

Push them into a low mound in the middle and rest your head into it. They mold around your neck and hold that shape all night.

03

Tune each chamber.

Pour out hulls to soften the firm side. Lift out a layer of wool to lower the soft side. It arrives full on both faces.

04

Give it three nights.

The first night on hulls feels unfamiliar to almost everyone, and almost everyone stops noticing by the third.

05

Keep what you took out.

Store it dry. If you go too far, put back exactly what you removed.

Inside this one

The list most pillow makers hope you never read.

Nothing here was treated to pass a flammability test, coated to repel stains, or softened with anything. Buckwheat hulls and wool both breathe on their own, which is why the air closest to your face all night is just fiber.

The wool chamber and the cotton cover are certified organic. The buckwheat hulls carry no separate organic certification, which is why you will not see a certification mark on this pillow the way you will on the wool and cotton ones. Handmade in our New Jersey workshop.

Keep it for years

Spot clean, never soak.

Empty the hulls first

Pour them into a dry container before the cover goes near water. Wet hulls do not recover.

Never machine wash the wool

Sponge spots with cool water and let it air dry.

Air it in the sun

A few hours of sunlight every few weeks refreshes the wool and the lanolin oil.

Both fills last for years. Refill the hulls or add a layer of wool through the zippers as they settle, and the pillow starts over instead of going in the bin.

A few last questions

The ones we hear most.

Which side should I start on?

Start on the side that matches the problem you bought it for. Neck pain or sinking, start on buckwheat. Waking up warm or clammy, start on wool. Then flip whenever the night calls for it.

Is the buckwheat side loud?

There is a soft rustle when you move, closer to dry leaves than to gravel. We polish every hull smooth first, which cuts that sound by up to 68 percent against unpolished hulls. Most people stop hearing it within a week.

Can I wash the cover?

Yes. Empty the hulls into a dry container first, wash the cover cold, air dry it, then refill. Never machine wash the wool.

Why is this one so heavy?

Buckwheat hulls are dense, and there is a full wool chamber on the other side. It is the heaviest pillow we make, which is also why it stays exactly where you put it.

If something is not right

Sixty nights, and a person on the other end.

Jacob reads this inbox himself. Tell him at night three rather than night fifty and he will fix it. You can also just ask, about fills, about certifications, about anything on this page.