The two in your hands, and everything behind them.
Your kapok and your buckwheat are on their way to Shelby on FedEx 876592608605, nothing to pay on order #2062. This page holds what would otherwise stay buried in a thread: what is inside each one, what every size costs you, and where your code stops. HACKNER-TRADE takes 20 percent off at checkout, with no minimum on it.
Put them inside your own covers before you judge them.
Bare, a natural insert tells you very little. Behind one of your covers it does the thing you would be buying it for. Here is what is going on inside each of the two in the box.
Wild-Harvested Kapok
The one to put behind a cover
A decorative pillow gets picked up, leaned into and dropped back on the sofa a dozen times a day, and kapok is the one that comes back up rather than holding the dent. Every strand is a hollow tube, 80 to 90 percent air, with a wall one to two microns thick. It weighs close to nothing when a customer lifts it off the couch.
That same wall carries a waxy coating that turns water away instead of drinking it in, which is why kapok stays clear of mould and mildew without anything being added to it. The casing over it is organic cotton.
| Size | Retail | Yours |
|---|---|---|
| Standard, 20 x 26 | $119 | $95.20 |
| Queen, 20 x 30 | $139 | $111.20 |
| King, 20 x 36 | $159 | $127.20 |
USA-Grown Buckwheat
The one you asked about
Move your head on this one. The hulls flex under head weight and then lock against each other, so a head stays where it was put instead of settling into a crater by morning. Air moves freely in the spaces between them, which keeps the surface a few degrees under what foam does.
Our hulls are pre-polished and air-jet cleaned before they go in. That knocks the pointed edges off the pyramid shapes and takes up to 68 percent of the movement noise out. What is left is a soft rustle like dry leaves. The casing over them is organic cotton.
| Size | Retail | Yours |
|---|---|---|
| Standard, 20 x 26 | $129 | $103.20 |
| Queen, 20 x 30 | $149 | $119.20 |
| King, 20 x 36 | $179 | $143.20 |
The four that sell, in every size we cut.
The same numbers that went to you on the first of September. They are kept here so nobody has to scroll back through the thread. Retail on the left, your cost on the right.
| Pillow | Standard 20x26 | Queen 20x30 | King 20x36 |
|---|---|---|---|
| Organic Cotton | $149 $119.20 | $169 $135.20 | $199 $159.20 |
| USA-Grown Buckwheat | $129 $103.20 | $149 $119.20 | $179 $143.20 |
| Organic Wool | $179 $143.20 | $219 $175.20 | $259 $207.20 |
| Wild-Harvested Kapok | $119 $95.20 | $139 $111.20 | $159 $127.20 |
Those are finished pillows with the casing on, which is the right buy if you are putting them on the site beside your covers. Your code reaches further than this table: it also covers the Buckwool Hybrid, the Tree-Tapped Latex, the body pillow and both duvets, at the same 20 percent, in any size.
Buckwheat hulls flex and lock.
We commission our posters in the styles of the eras when an advertisement was expected to say what a thing was made of. This one is drawn in the object-poster manner, where the rule was one object, one flat ground, and the material named underneath it.
You sew to order and you name the textile on every listing. The poster is doing that same job a century earlier, which is why a material with a name on it belongs behind a cover made the way yours are.
Commissioned for Circadian. The scene is drawn, the facts are checked.
What HACKNER-TRADE does, and where it stops.
Everything here was agreed in writing on the first of September. It is repeated on this page so it is somewhere you can find it without searching your inbox.
Twenty percent, standing
The code takes 20 percent off at checkout on all six pillows, the body pillow and both duvets, in any size. It carries no minimum order, and it has neither an expiry date nor a cap on how many times it is used, so it works next spring the way it works this week.
Where it stops
It will not touch the protectors, the refills or the spare casings, which sit too close to what they cost us. It also cannot price a size we do not cut, so the 36 x 36 and anything else made to your spec still comes back to me.
Twenty pieces moves it, fifty moves it again
Twenty or more pieces going to one address takes the order to 25 percent, and fifty takes it to 30. Send that one to me rather than putting it through checkout. I will raise it as its own order, so the count is right before anything is charged.
Or I invoice you instead
If a purchase order suits your books better than a card at checkout, say so and I will raise the order on this end and invoice it. First accounts are payable in full at order. A normal order leaves one to two weeks after that, and a bulk run is 3 to 5 weeks. I confirm a date only once the workshop has confirmed it to me.
The sizes you cut for do not have a price yet.
Send me the sizes and roughly how many a year.
- 14 x 20
- 18 x 18
- 20 x 20
- 22 x 22
- 24 x 24
- 26 x 26
- 36 x 36
- your lumbars
Your catalogue runs to 28 insert sizes and the table above runs to three, so almost nothing you cut for has a number against it. That is not a gap in the price list. A bare insert built to your dimensions is a different object from a finished bed pillow, and it gets quoted to the build rather than read off a page.
We cut four sizes for a furniture maker in New York this month, from a 20 x 20 up to a 56 x 15 lumbar, and the price came down to the size and the year's quantity rather than to a list. Give me the sizes you work in and roughly how many you go through in a year, the 36 x 36 included. I will put real numbers against every one of them.
The answers a customer asks before they buy.
A buyer wants one sentence they can believe. These are the ones that are true, short enough to sit in a listing without an asterisk after them.
The cotton pillows and the wool pillows are GOTS Certified Organic under the Global Organic Textile Standard, on licence GOTS-10229. Write it plainly like that. It is a claim we stand behind and you can repeat it without hedging, and if a customer ever wants the certificate, ask me and I will send it.
Kapok, buckwheat and the Buckwool Hybrid sit outside the scope of textile certification, so all three carry organic cotton casings and the word organic stays on the casing where it belongs. Saying more than that about those three would be overreaching, and a listing that overreaches is the one that gets challenged.
The latex is slow-pour Dunlop, tapped from living rubber trees in Sri Lanka through a shallow cut that lets the same tree be tapped for decades. The finished material holds OEKO-TEX Standard 100 at Class 1, the tier written for products an infant touches.
Origins, if a customer asks: the cotton is grown in Texas, the wool in New Zealand, the buckwheat in the USA, the kapok in Indonesia, the latex in Sri Lanka.
Nothing exists until an order starts it.
Every piece is built in our New Jersey workshop, which has been making natural bedding since 1981. Nothing sits in a warehouse. An order starts a build, and what arrives was sewn for the address on the box, one to two weeks after you place it, or 3 to 5 weeks on a bulk run.
For you that means nothing of yours is tied up in stock, and no case pack has to clear before you can order again. One pillow going to one customer is a normal order here. It also means the insert that reaches a buyer in March was built to the same drawing as the one that reached a buyer in October. A customer who liked the first one gets the same thing the second time they ask.
A note from Circadian
Why this page exists.
You sew every cover to order and you say so on the listing. The inserts behind them are down, down alternative and polyester, so the natural half of the sale stops at the cover. That is the only reason I wrote to you in August.
So this page holds what a thread would have scattered across five replies: the sizes, what each one costs you, what your code covers, and the certification answers your own customers will ask. Order on the site with the code, or send the order to me and I will raise it.
The part I want most is the list of sizes. Once I have those and a rough yearly count, the custom quote stops being a promise and becomes a number.
JacobJacob Katz, Founder, Circadian
Send me the sizes.
When the box reaches you, put both of them inside your own covers before you judge them. Then tell me which of the two your customers would reach for and what sizes you cut for, and I will price the rest against that.
Prepared for Hackner Home · Tier 1 trade, standing · HACKNER-TRADE at checkout




