About the things we’re proud of
Reason for being
From Jacob, CEO and Founder:
My personal mission is to reset people’s expectations of their products.
Circadian was created because I was tired of buying things that didn’t feel “worth it,” and didn’t align with my values — being put together and outdoorsy, feeling dialed in and free of worry, something that met my needs and the earth’s.
I am enamored by objects that are intuitive, created with integrity, and deliver on promises – when you find an object that does all three, they deliver a feeling...like the one you get when everything in your life has a place, a purpose, and a reason.
The trust that comes with obsessive design that supports you and your needs means you never have to worry about the in between. That’s the difference between editing and inventing, and we’re always going to choose the latter.
Warmly,
Jacob
From scratch to patents
Each and every texture, angle, word, material is chosen with great thought and intention.
• It took us 37 prototypes, a utility patent, and at least 8 different target launch dates to bring our first Circadian pillow into the world. What can we say? Good things take time.
And we’re just getting started.
Who we work with matters
We want to create something different, so we invest in people who think differently.
• It’s easy to outsource important departments, but we keep our design and product development teams in-house.
• We don’t let our manufacturers or fulfillment team off the hook, either. We spend countless hours getting to know them, as both people and professionals, before trusting them with our product and brand.